Who we are

1. Information We Collect

When you visit our website, we automatically gather certain details about your device, such as: • Browser type • IP address • Time zone • Cookies on your device

While browsing, we collect data on: • Pages or products viewed • Referral sources (e.g., search terms or other websites) • Your interactions with the website

This is known as “Device Information.”

We collect Device Information using the following tools: • Cookies – Small files stored on your device. For more details and how to disable them, visit www.allaboutcookies.org. • Log Files – These track activities such as IP address, browser type, ISP, referring/exit pages, and timestamps. • Web Beacons, Tags, and Pixels – These help analyze your browsing and measure performance.

When you make or attempt a purchase, we collect: • Full name • Billing and shipping addresses • Payment details (e.g., credit/debit card information, PayPal, or other methods) • Email address • Phone number

This is referred to as “Order Information.”

“Personal Information” refers to both Device Information and Order Information.

2. Use of Your Personal Information

We use Order Information to: • Process and manage your orders • Handle payments and shipping • Send order confirmations and invoices • Communicate with you regarding your order • Identify and prevent fraudulent activities • Send updates about products or promotions based on your preferences

Device Information helps us to: • Improve and optimize user experience • Monitor for potential fraud and risks • Measure the effectiveness of marketing and advertising campaigns

3. Sharing Your Personal Information

We may share your personal information with third parties who assist in operating our store or marketing activities, including: • E-commerce and payment platforms (e.g., WooCommerce, Stripe, PayPal) • Web analytics providers (e.g., Google Analytics)
• Advertising platforms (e.g., Meta Ads, Google Ads)

We may also disclose personal information when required by law or to protect our legal rights.

4. Targeted Advertising

We use your personal data to deliver personalized ads that we believe are relevant to you.

To learn more about targeted advertising, visit the Network Advertising Initiative.

To opt out of targeted advertising, visit: • Facebook Ads Settings • Google Ads Settings • Bing Personalized Ads • Digital Advertising Alliance

5. Your Rights (For EU/UK Residents)

If you live in the European Economic Area (EEA) or the UK, you have certain rights under data protection laws, including: • Accessing the personal data we hold • Requesting corrections or deletions • Objecting to or restricting processing • Withdrawing consent to marketing

We process your data for order fulfillment or based on legitimate business interests. Your information may be stored or processed outside the EEA, including in countries like the US or Canada.

6. Comments

When visitors leave comments, we collect data from the comment form, IP address, and browser user-agent string to help detect spam.

An anonymized string of your email address may be provided to the Gravatar service. To learn more, visit https://automattic.com/privacy/. After comment approval, your profile picture will be visible publicly.

7. Contact Forms

If you leave a comment, you may opt to save your name, email, and website in cookies for convenience when leaving future comments. These cookies last for one year.

If you have an account and log in, a temporary cookie is set to check if your browser accepts cookies. This cookie contains no personal data and expires when you close your browser.

When logged in, several cookies will store your login details and screen options for two days or one year, respectively. If you select “Remember Me,” your login persists for two weeks. Logging out removes the login cookies.

8. Embedded Content from Other Websites

Articles on this site may include embedded content (e.g., videos, images). These behave like visits to the other website, which may collect data, use cookies, and track interactions.

9. Media

If you upload images, avoid including embedded location data (EXIF GPS). Visitors can download and extract location data from images.

10. Do Not Track

Please note: we do not alter our data collection practices in response to “Do Not Track” signals from browsers.

11. Data Retention

We keep your order information for our records unless you request deletion.

12. Data Retention Duration

Comments and their metadata are kept indefinitely for easier follow-up comment approvals.

For registered users, we store personal data provided in their profile, which can be accessed, edited, or deleted at any time (except for the username). Admins also have access to this data.

13. Your Data Rights

If you have an account or have left comments, you can request an exported file of your data, including any information you’ve provided. You can also ask us to erase your data, excluding data we must retain for administrative, legal, or security reasons.

14. Data Transfers

Visitor comments may be checked via an automated spam detection service.

15. Privacy Policy Changes

We may update this Privacy Policy to reflect changes in operations, legal requirements, or privacy practices. Any updates will be posted here.

16. Contact Us

For any questions about this Privacy Policy or your data rights, don’t hesitate to contact us via the form on our website or email us at contact@stepupeg.com.